Workshop - Writing for social
Post it and they will click? Not so much. We can work with you to produce content that grabs eyes and, more importantly, promotes meaningful social interaction. Getting people to your website (and its banner ads) is only half the battle.
Workshop - Writing for the website
Writing for the evening news and writing for the website are two totally different animals. So why is it that so many of us try to get away with simply changing case, check spelling, change SOTs to quotes and call it a day? We can work together with actual scripts from your newscast and turn them into readable, engaging content.
Workshop - Digital First Workflow
On your website you have the luxury of inches to tell as much of the story as you can. And you should! But how do you write a full long-form version of your story for the website and turn a finished PKG all at the same time? We can work with you to create a new workflow that allows you to do both.
Workshop - code switching
Your on-air copy is corny. There. I said it. In this talent coaching/writing workshop, learn our unique perspective on why the way you tell a story is as important as the story itself, and a one-size-fits-all-media approach isn't working.